SuccessBios.com

By Ken Kurtz

Previously, I noted three areas on which you need to focus to create your $10-million-a-year empire:

1. Build a giant e-mail list of people who have asked for your stuff.

2. Keep your list happy by sending them great value and free stuff.

3. Sell more stuff to your list over and over.

Imagine waking up each day feeling refreshed, turning on the TV or your favorite music, grabbing a favorite beverage and sitting down at your computer in your PJs.  You check your e-mail and already you have a screenfull of order confirmations.

Imagine that it’s the first day of the month and you already have enough orders to pay your essential living expenses for the entire month. Feel the satisfaction and intense sense of freedom that comes with knowing that you get to do whatever you want, whenever you want and with no restrictions.

It sounds great, but you might say: “I have to work to fill those orders and keep the customers happy, and I have to handle complaints and returns and manage inventory and employees and find new warehouse space and so on.”

Wrong.

That’s because your goal — the end game — is auto-pilot profits. You’ve already built your list and everything else has been outsourced. You don’t need employees or an office, unless you so choose. Your entire enterpirse is virtual.

You outsource to a virtual assistant the job to identify products and affiliate offers to send to your list.

This same assistant also manages the list and sends out great content on a regular basis.

You have a web page where people go to download your digtal products, or you outsource the fulfillment of your physical products to one of the thousands of companies providing that service.

You outsource the management of your customer service issues.

You outsource all of your technical stuff.

And, because everything is outsourced, you only pay for work when it’s done. You have no need for employee manuals, quarterly payroll taxes, worker’s compensation insurance, time sheet managemnt, 401-k plans, medical and dental plans, day care, flexible spending accounts, COBRA, OSHA requirements, equal opportunity compliance, union negotiations, overtime pay, layoffs, quarterly evaluations, FICA, Social Security, mandatory vacation pay, wrongful termination lawsuits, and a other business-related issues I haven’t mentioned because it’s all too depressing to consider.

Instead, you may find one of your main concerns is whether you can get a tee time after lunch at the country club.

Henry Ford once said, “Whether you believe it to be true or not, you’re right.”

So for your sake, believe it. Lots of people live this lifestyle.  And you can, too.

It’s all about understanding and implementing some key concepts.

Later, I’ll discuss these key concepts and then delve into the specifics of list-building and traffic generation.

For now, start writing out what your ideal day would look like.  Be as specific as possible. Write down why certain things are important to you. The more powerful the why, the more it will stir you to action. Someone once said that if the why doesn’t make you cry, you need stronger goals.

Stay tuned for our next installment.